Future-Ready
Mindstate Training

The same frameworks Frederik used to shape Google's creative culture and teach at Stanford's d.school, now available as an 8-day self-paced training.

8 days · 8 video lessons · ~20 min per day

4.8/5
·8,400+ participants·17 countries
8 days, self-paced. Complete in your own time
Video lessons, workbook and exercises included
Lifetime access. Revisit anytime
14-day money-back guarantee
Instant access
Explore the curriculum
8,400+
participants
4.8/5
average rating
92%
completion rate
17
countries

Trusted by leaders from

NASAUnited NationsadidasMercedes-BenzT-MobileSiemensStanford UniversitySAP

From Stuck
To Future-Ready

Before

"I know I should think bigger, but I don't know where to start."

"Uncertainty makes me freeze. I wait until I feel ready."

"I react to the future instead of shaping it."

After 8 Days

"I run small experiments daily. I don't wait for permission to create."

"Uncertainty is where I do my best work now."

"I have a practice – six strengths I work with every single day."

Day 3 changed everything. I stopped waiting for the perfect plan and ran my first experiment. My team shipped more in two weeks than the previous quarter.

Sarah K.

Product Lead, Berlin

I used to say ‘but’ to every new idea. After Day 2, I switched to ‘and’ – and my co-founder noticed before I even told her about the course.

Marcus T.

Founder, São Paulo

The Dimension X module helped me name what I’d been doing intuitively for years. Now I practice it deliberately. That shift alone was worth 10x the price.

Priya M.

Director of Innovation, Singapore

What if uncertainty
was your advantage?

01

What if change felt exciting instead of threatening?

Replace waiting for clarity with creating possibility.

02

What if your best thinking was still ahead of you?

Break free from old patterns with one experiment at a time.

03

What if you had a daily practice for what comes next?

Not motivation. A framework. Eight days to a future-ready mindstate.

The future is not waiting for perfection.

What leaders are saying

Frederik's unparalleled approach nurtured a culture of innovation, empowering us to explore new frontiers at Faber-Castell. His dedication to fostering creativity within our organization is unmatched. Working with him has been transformative, and all his deeply human attitude and original methods are worth emulating.

Katharina von Faber-CastellCountess, Faber-Castell

Frederik doesn't just embrace change, he initiates it. Standing still is not an option for him.

Oliver BierhoffFormer DFB National Team Director

With deep insight and experience, Frederik shows how the future can be shaped by opportunity and optimism instead of fear.

Tim BrownChairman of IDEO, Bestselling Author

If we see today as a creative process and remain open, courageous and compassionate, we learn to create our tomorrow.

Beate WagnerAuthor and Physician

Frederik uniquely understands how to combine innovation, creativity, and human connection to create meaningful change.

David KelleyFounder of IDEO and Stanford d.school

Ready to begin?

Begin the Journey · €199 →
14-day guarantee·Instant access

Does this sound
like future-you?

Each day of this course develops one strength. Not through lectures – through experiments you run in your actual life, starting immediately.

Radical Optimism

Radical Optimism

Everyone in the room is stuck on what went wrong....

Everyone in the room is stuck on what went wrong. You shift the conversation: what’s possible now?

Not naive positivity. A practiced ability to see starting points where others see dead ends.

Perpetual Experimentation

Perpetual Experimentation

You’ve been overthinking that decision for weeks....

You’ve been overthinking that decision for weeks. What if you ran a small experiment today instead?

Stop planning the perfect move. Start building the first draft. See what happens.

Unreserved Openness

Unreserved Openness

Someone challenges your idea. Do you defend it – o...

Someone challenges your idea. Do you defend it – or get curious about what you might be missing?

Shift your default from ‘I know’ to ‘What if I don’t?’ That’s where new thinking begins.

Compulsive Curiosity

Compulsive Curiosity

You used to ask ‘why?’ about everything. Somewhere...

You used to ask ‘why?’ about everything. Somewhere along the way, you stopped.

This practice is about remembering how to begin again. One question at a time.

Expansive Empathy

Expansive Empathy

Before you design, decide, or lead – you pause to...

Before you design, decide, or lead – you pause to see through someone else’s eyes.

Not as a skill you perform. As a daily practice that shapes every decision you make.

Dimension X

Dimension X

There’s a creative strength inside you that doesn’...

There’s a creative strength inside you that doesn’t have a name yet. It’s already alive.

Your practice is to notice it, trust it, and give it room.

Your Journey
Day By Day

Video lessons
Interactive workbook
Playful prompts
Reflection catalysts
Community access
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Stanford. Google. Now everyone. The future is a practice.

Begin the Journey · €199 →
14-day guarantee·Instant access
Frederik G. Pferdt

Frederik built Google's creative culture.

Now he teaches the practice behind it.

Frederik G. Pferdt is on a mission to invite everyone to create their visions for what comes next. From shaping Google's creative culture to nurturing minds at Stanford's d.school, he has helped thousands discover their own creativity.

Through this course, you'll gain direct access to the frameworks, mindstates, and practices he's developed over decades of practicing alongside the world's most innovative organizations.

Google's first Chief Innovation Evangelist · Author of What's Next Is Now · Stanford d.school · 10,000+ leaders trained worldwide

GoogleStanford UniversityUnited NationsNASA

Your practice is protected

If this course doesn't shift how you approach what comes next within 14 days, we'll refund your investment in full. No questions asked.

We're confident in this practice. That's why the guarantee exists.

Begin Your Practice

€199

8 days of practice for less than a single coaching hour

8 video lessons from Frederik
Interactive workbook and exercises
Lifetime access to all materials
Instant access – start immediately
Community of future-thinkers
Certificate of completion
Begin Your Practice →

That's less than €25 per day

14-day guarantee
Instant access
8,400+ enrolled

Frequently Asked
Questions

What if the future isn't ahead of you –
but a practice you begin today?

8,400+ participants from 17 countries have already begun. Eight days, one practice at a time.

Begin the Journey · €199 →

14-day money-back guarantee