Frederik G. Pferdt
FutureBeingCommunity

Stanford. Google.Now everyone.The future isa practice.

Six Strengths

Six strengths of a future-ready mindstate. Drag the cube to explore, tap a face to go deeper.

Drag to spin · Tap a face to explore

How Future
Ready
Are You?

Take the Future Readiness Assessment and explore your six strengths for future readiness. Understand where you are and where you might go next.

RadicalOptimismUnreservedOpennessCompulsiveCuriosityPerpetualExperimentationDimensionXExpansiveEmpathy

This
Is
Frederik

Innovation

1/3

Google's First Chief Innovation Evangelist

For over a decade, he helped 180,000+ Googlers find their own way of seeing what comes next. Not by giving answers, but by changing the questions.

Education

2/3

Stanford d.school Faculty

At Stanford's d.school, he teaches that creativity is not a gift but a practice. One you can begin today, wherever you are.

Mission

3/3

Author of What's Next Is Now

His book is a practice guide for anyone who believes the future is not something you wait for, but something you write.

Trusted By

NASA logo
United Nations logo
adidas logo
Mercedes-Benz logo
T-Mobile logo
Siemens logo
Stanford University logo
SAP logo
Uber logo
Bayer logo
Lufthansa logo
Google logo
Vitra logo
NASA logo
United Nations logo
adidas logo
Mercedes-Benz logo
T-Mobile logo
Siemens logo
Stanford University logo
SAP logo
Uber logo
Bayer logo
Lufthansa logo
Google logo
Vitra logo

Begin
Your
Practice

Choose where to begin

1
2
3

Books

“Frederik knows how to bring the future
into the present.”

Der Spiegel

What's Next Is Now - all international editions
Next Big Idea Club Must-Read·★★★★★ 4.5 on Amazon·Available in 5 languages

What's Next Is Now is a practice for living future-ready. Discover how radical optimism, unreserved openness, and compulsive curiosity can shift your relationship with uncertainty and help you create the future you imagine.

Explore the Book →

Experience
Frederik
Live

Frederik delivers keynotes that shift how people see what comes next. From Google to the United Nations, NASA to Fortune 500 boardrooms, he helps audiences discover their own creativity.

Book a Keynote

Interactive experiences designed to shift how you and your team see what comes next. Choose from (Re)imagine Futures, From People to Prototype, Future Rituals, and more.

Explore Live Experiences

What Leaders
Say

Frederik's unparalleled approach nurtured a culture of innovation, empowering us to explore new frontiers at Faber-Castell. His dedication to fostering creativity within our organization is unmatched. Working with him has been transformative, and all his deeply human attitude and original methods are worth emulating.

Katharina von Faber-Castell

Countess, Faber-Castell

Frederik G. Pferdt with audience

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