# Frederik G. Pferdt
> Frederik G. Pferdt is a keynote speaker, Stanford d.school professor, and former Chief Innovation Evangelist at Google. He helps individuals and organizations develop a future-ready mindstate through six core practices. Author of "What's Next Is Now" (HarperCollins) and host of "The Future Is How" podcast.

Frederik spent over a decade at Google helping 180,000+ employees find their own way of seeing what comes next. He now teaches at Stanford, speaks globally, and guides leaders through online courses, live experiences, and his book. His work centers on a simple belief: the future is not something you predict – it's something you practice.

## Core Pages
- [Home](https://frederikgpferdt.com/): Overview of Frederik's work, six future-readiness practices, podcast, book, and offerings
- [Book: What's Next Is Now](https://frederikgpferdt.com/book): Frederik's book published by HarperCollins – a practice guide to living future-ready. Next Big Idea Club Must-Read and Publishers Weekly Best Audiobook of 2024.
- [Online Courses](https://frederikgpferdt.com/course): Self-paced courses including "8 Days to a Future-Ready Mindstate" and "7 Lessons for What's Next"
- [Tour: Zukunftsgeist 2026](https://frederikgpferdt.com/tour): Live speaking engagements and keynote events across Europe

## The Six Strengths (Topic Pages)
- [Who You Are](https://frederikgpferdt.com/topic/who-you-are): Identity, reinvention, and becoming your future self
- [How You See](https://frederikgpferdt.com/topic/how-you-see): Optimism, perspective, and moving before certainty
- [What You Create](https://frederikgpferdt.com/topic/what-you-create): Creativity, innovation, and building what doesn't exist yet
- [How You Work With Intelligence](https://frederikgpferdt.com/topic/how-you-work-with-intelligence): AI and human-machine creative partnership
- [How You Lead](https://frederikgpferdt.com/topic/how-you-lead): Leadership, responsibility, and direction in uncertainty
- [How You Connect](https://frederikgpferdt.com/topic/how-you-connect): Trust, belonging, and depth of human connection

## Media & Content
- [Podcast: The Future Is How](https://www.podpage.com/the-future-is-how/): Conversations with remarkable thinkers on building a future-ready mindstate
- [YouTube](https://www.youtube.com/@frederikpferdt): Video content, podcast episodes, and keynote highlights
- [NEXTletter](https://nextletter.frederikgpferdt.com/): Frederik's bi-weekly newsletter with stories, experiments, and perspectives on living future-ready

## Optional
- [Shop](https://shop.frederikgpferdt.com/): Books, courses, and merchandise
- [LinkedIn](https://www.linkedin.com/in/pferdt/): Professional profile
- [Instagram](https://www.instagram.com/frederikgpferdt/): Visual updates
- [Privacy Policy](https://frederikgpferdt.com/privacy)
- [Terms of Service](https://frederikgpferdt.com/terms)
- [Fraud Warning](https://frederikgpferdt.com/fraud-warning)